Southampton Football Club have unveiled their 2026-27 home kit by Puma for the 2026-27 EFL Championship season, with the launch forming part of the club’s “Southampton Made” campaign.
Southampton Kit Design & Inspiration
The new Southampton jersey features red and white vertical stripes, with the pattern taking inspiration from the shipping containers linked to the city’s docks. Red panels appear on the sleeves and shoulders, with white inserts running along the upper sleeve area.
A black crew-neck collar is used at the neck, matching the black sleeve cuffs. The Puma logo appears on the right chest in white, opposite the Southampton crest on the left, while the P&O Cruises shirt sponsor is placed centrally on the front.
The back of the shirt is mainly red, with a striped lower section continuing the red and white theme. Additional Puma branding appears on the shoulders, and the fabric includes a subtle vertical texture across the body.
Full Southampton Home Kit details
The Southampton football shirt is paired with black shorts featuring the club crest and Puma branding. Black socks with red and white hoop detailing complete the full home strip for the 2026-27 campaign.
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