Sheffield Wednesday Football Club have unveiled the Sheffield Wednesday 26/27 Home kit, introducing the first release following Umbro’s return as the club’s official technical partner.
Sheffield Wednesday Kit Design
The new Sheffield Wednesday jersey uses the Owls’ traditional royal blue and white vertical stripes across both the front and back. A blue fold-over collar is combined with a short buttoned placket, with coordinating blue panels added beneath the sleeves and along the sides.
Yellow embroidery is used for the Umbro Double Diamond on the right chest and the owl crest with ‘SWFC’ lettering on the left. The contrasting colour also appears in the ‘OWLS’ detail positioned below the rear collar. An Umbro licensed product tab is placed close to the lower hem.
South Yorkshire broadband and mobile provider Fibrely appears across the centre of the shirt as the principal shirt sponsor. Wolf Competitions branding is applied to the sleeve as part of the company’s partnership with the club for the 2026/27 campaign.
Full Sheffield Wednesday Home Kit details
The new Sheffield Wednesday football shirt is paired with black shorts featuring the owl crest and Umbro branding in yellow. Royal blue socks with white turnover cuffs, black edging, yellow Umbro logos and grey reinforced sections across the heel and foot complete the primary strip for the 2026–27 EFL League One season.
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