Luton Town Football Club have unveiled the Luton Town 26/27 Third kit by Reflo, with the launch campaign presented at Wardown Park Museum and centred on the town’s working-class heritage and hat-making history.
Luton Town Kit Design & Inspiration
Celebrating the town’s historic hat-making industry and its long-standing connection with the club’s “Hatters” identity, the new Luton Town jersey uses a dark purple base covered by a tonal all-over graphic. The pattern references both the traditional Luton boater and the brickwork of the factories that produced and exported hats from the town, linking the jersey directly to an industry that developed locally more than 200 years ago.
White detailing contrasts with the purple colourway, including a fold-over collar with orange and dark trim and a white V-shaped insert at the front. The short sleeves are finished with white cuffs incorporating narrow orange stripes.
Reflo branding appears in white on the right chest, opposite a monochrome Luton Town crest featuring the club name and “EST 1885”. Capital Sky is positioned across the front, with Switchshop branding on the sleeve. The year “1885” is also printed centrally beneath the rear collar, with Star Platforms appearing across the upper back on the match version.
The tonal hat-inspired graphic continues across the sleeves and rear of the Luton football shirt, maintaining the same pattern throughout the jersey.
Full Luton Town 3rd Kit details
Paired with the new Luton Town football shirt are matching purple shorts with dark side panels, accompanied by purple socks with white turnovers, orange trim and Reflo branding.
View the: Luton Town 2026 Away Kit
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