Hamburger Sport-Verein and adidas have unveiled the Hamburger SV 26/27 Home kit, created for the club’s 2026-27 Bundesliga season.
Hamburger SV Kit Design & Inspiration
The new HSV jersey retains the club’s traditional white base and introduces an abstract light blue graphic across the front. Inspired by the illuminated roof membrane of the Volksparkstadion, the pattern converges around the HSV crest to form a second diamond shape.
For the first time during the club’s long-running partnership with adidas, the Three Stripes across the shoulders use different colours. Blue and black sections reference the marked routes leading from the stadium car parks towards the Volksparkstadion.
The same colours appear around the crew neckline and sleeve cuffs. A black adidas Performance logo is positioned on the right side of the chest, opposite the embroidered Hamburger SV crest and gold championship star. HanseMerkur appears in black across the centre as the principal shirt sponsor.
The back of the Hamburger SV Home shirt remains predominantly white. Featured beneath the neckline are the coordinates “53°35'14" N, 9°53'55" O”, identifying the centre and kick-off point of the Volksparkstadion pitch. Black lettering and numbers complete the match version.
Technical Features
Produced from 100 per cent recycled polyester, the new HSV jersey incorporates adidas CLIMACOOL technology to wick and disperse moisture during play.
Full HSV Home Kit details
The new Hamburger SV football shirt is paired with red shorts featuring white adidas Three Stripes along the sides and a white adidas logo near the lower leg. Blue socks complete the full HSV Home kit, incorporating white and black block detailing around the upper section, HSV lettering and white adidas branding on the shin.
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