AFC Bournemouth and hummel have unveiled the Bournemouth 26/27 Away kit for the 2026-27 Premier League season and UEFA Europa League campaign.
Bournemouth Kit Design & Inspiration
Influenced by football shirts from the early 1990s, the new Bournemouth football shirt combines a dark purple base with a lighter purple geometric pattern that extends across the front, sleeves and back. Overlapping triangles, diagonal lines and striped sections form the all-over graphic, with solid purple side panels positioned beneath the arms.
A ribbed purple crew-neck collar completes the neckline, and white hummel chevrons run across both shoulders. The white hummel logo appears on the right chest, opposite a tonal AFC Bournemouth crest presented in purple and white. A white AFCB sign-off is positioned centrally beneath the rear collar.
Vitality is the club’s new front-of-shirt sponsor, with its red and white logo displayed centrally. MrQ Casino branding is applied to the sleeve following its agreement as AFC Bournemouth’s official UK online casino partner.
The short-sleeved jersey has a straight-cut construction and a slightly curved rear edge, with a 2026-27 official authentic apparel label positioned near the lower hem.
Technical Features
The shirt is made from lightweight 140gsm knitted interlock fabric using 100 per cent polyester. Its moisture-wicking construction supports comfort, breathability and freedom of movement, with mesh panels positioned along the sides to improve airflow and help reduce overheating.
Additional details include a woven club crest, raised silicone hummel branding and branded elasticated tape inside the back neck.
Full Bournemouth Away Kit details
The new Bournemouth football shirt is paired with plain dark purple shorts. White hummel chevrons are placed along the outer legs, with the club crest and hummel branding positioned on opposite sides near the lower hems.
Light purple socks complete the full Bournemouth Away kit. They feature dark purple turnover sections and toe panels, with white hummel chevrons displayed on the front.
View the: Bournemouth 26/27 Home Kit
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