Chelsea FC and Nike unveiled the new home kit for the 2017/18 season.
It marks the first collaboration of this partnership, in which Nike will produce strips for the first team, Academy and Ladies teams, as well as a full range of apparel and training wear for millions of Blues supporters around the world.
A minimalist look creates a Chelsea home shirt that is modern and at the same time rooted in the club’s heritage.
A key stage in the design process was ensuring the blue is a perfect match for the club’s specific shade. An original shirt from the early 1970s was used to define the desired blue and Nike Football’s apparel technicians produced a perfect match.
This Chelsea blue is combined with contemporary design details and Nike AeroSwift technology to deliver a kit fit for champions. The round neckline includes a white trim with ‘CHELSEA’ knitted into the back of the neck in white text, while the shorts feature white stripes on the flanks – these, along with blue stripes on the sides of the shirt, expand when the player is in motion to enhance ventilation.
‘THE BLUES’ is written inside the cuff of the right sleeve and the left sleeve is adorned with ‘EST. 1905’, referencing the year of the club’s formation. A blue ‘CFC’ motif features on the front of the white socks, which integrate NikeGrip technology for the ultimate boot-to-foot connection.
