In the 1980s, it was hard to argue that adidas had much competition in the European football kit market. In pole position at least, these 1983 catalogue pages show that the teamwear world was adidas’s oyster.

Trefoils - occasionally wordmarked - continued to be the focal point on the torso, as the sleeve stripes caught the eye elsewhere. Horizontal pinstripes were added to goalkeeper shirts with expert spacing, and the boots and Tango balls remain to salivate over. And we’ll grant the odd oversized collar and those purely cosmetic gloves a pass - the latter are saved by the inclusion of that gorgeous Trefoil!

Belgian manufacturer Patrick had a whale of the time in the 1980s. Big club contracts in mainland Europe - and the odd example in the UK - coupled with huge name player endorsement deals made Patrick a winner in the eyes of a generation of football fans.

This 1985 catalogue shows the teamwear range, which doesn’t necessarily stand the test of time, but features connoisseur hits like jacquard shadow stripes and pinstripes on those oh-so-short shorts.

Umbro is a brand which many football kit fans, particularly of a certain vintage, will proclaim as the best ever. These catalogue pages from the 1977-78 season will only bolster that argument.

The teamwear designs demonstrate that Umbro could do the simple kit to virtual perfection - as they continue to do today - and the addition of the famous and inspired diamond taping on a further range took the effect to another level. They cheekily even created what seem like copies of the Admiral England kits of the time, after Umbro had lost their long-term Football Association contract to the new kid on the block.

These 1978 adidas catalogue pages are simplicity itself. Barely a frill in sight, the most significant flourish in the modelling comes from the dashing chap playing the referee’s role.

Trefoil, no adidas wordmark, sleeve stripes is the order of the day on the teamwear kits. Slight variation in the necklines - v-neck or contrast wrapover - is perhaps tied in with having long or short sleeves, but Johan Cruyff would have been itching to remove a stripe on the Netherlands-style shirt, evocative as it is.

Patrick is a Belgian football apparel brand which, when mentioned, evokes memories of various eras. This catalogue from 1983 is more or less peak Patrick.

Featuring colour variations to the famous two-stripe boots - colour variations to the stripes only, of course - the pages also include a wonderful Hayes manual-styled diagram of said boots’ technological makeup, with a key in French and Dutch. Something for a feature wall in a dream home?

Back in 1978, adidas football kits had a certain simplicity to them which many would hanker after today, as demonstrated in these catalogue pages.

All Trefoils and sleeve stripes, these teamwear offerings didn’t even carry the “adidas” wordmark element. A brave move for the time, as the German behemoth was far from being as established in the football market as they are today. With hindsight, there are unlikely to be complaints, as all you could desire from a classic kit is present and correct.

Frontline Football

The pages featured here are from the Starcraft Sports Catalogue from the very early 1980s, and treats were certainly to be found therein.

In order of how well the products have stood the test of time, the Asics (Onitsuka-less) “Tiger” boots section has a selection which would be stylish on any football pitch today - hell, the faux-leather “Zebra” trainers would be the talk of the pub! Remember pubs?

These glorious pages from a 1979 adidas catalogue are a retro football kit delight.

The goalkeeper kits - which have featured in Museum of Jerseys’ wonderful article on that period - evoke memories of famous custodians of the time, even if the collars don’t quite stand the test of time. The outfield examples have a simple, almost naive class to them, with focus being on the restrained stripes as an identity rather than the try-hard approach we’ve seen so regularly since.

The wonderful pages here are taken from a 1981 catalogue advertising Erima products.

After being a long-term supplier to adidas, the German giants purchased its smaller compatriot in 1976 and Erima continued to produce football kits on The Brand with the Three Stripes’ behalf. In fact, there is a definite three-striped flavour to these designs - particularly when the adidas sleeve taping is so conspicuous as it is on the Bayern Munich shirt here!

A scouring of Twitter has unearthed Jimmy from The Glove Bag bringing to light some glorious football kit marketing from nearly three decades ago.

The images from the Replica World catalogue feature some wonderful Umbro designs for the 1991-92 season. This pivotal moment - a year prior to the English Premier League’s kick-off - sees, amongst other things, the shift between short shorts and a return to the longer variety, with both on display in these pages (it was still a time when year-old releases carried over for a second campaign).