Collectors of Ajax matchworn shirts will try to get their hands on the one-off match worn Ajax shirts sponsored by Florius, which they worn today, April 1st 2007.

Mortgage company Florius was a one time shirt sponsor of Ajax Amsterdam during todays competition match Ajax - Heracles Almelo (3-0)

This initiative has been taken for the introduction of Florius as the new mortgage brand of the Dutch ABN AMRO Mortgages Group, that on 19 March officially has been launched.

Especially for this one time occasion, the more greater part of the expressions, on which generally the names ABN AMRO are mentioned, like boarding, commercials and the clothing of the first team are changed to Florius.

Fiat signed a memorandum-of-understanding with Juventus Football Club to become the 'official sponsor' of Juventus in all competitions for three years from July 1, 2007.

At the end of last year, Olinvest BV, owner of the Tamoil petrol station chain, ended talks on a revamped sponsorship deal after Juventus' relegation to Serie B in match-fixing allegations.

'The memorandum foresees a fixed payment for Juventus of 33 mln eur plus a variable amount determined by sporting results in national and international competitions,' Fiat said in a statement

The Scottish first division club Hamilton Academical F.C. (1874) known locally as "The Accies" have clinched a new kit deal with sportswear giants Nike.The deal, which is effectively a ‘rolling contract’, is expected to last for at least three years, starting with season 2007/08.

Hamilton’s new kit is a traditional hooped design, with Nike design features which include mesh side-panels on the shirt.

After agreeing a "very amicable" severance with Wishaw-based suppliers TFG, it is hoped that Hamilton will wear the new Nike-branded kit in their last game of the season, against St Johnstone at New Douglas Park on April 28.

PUMA and the Italian Football Association (FIGC) have announced the continuation of their successful partnership beyond the 2014 World Cup and therewith reconfirm the contract signed in 2003 and renewed in November 2005.

The FIGC has underlined the long-term strategic partnership with PUMA especially with regards to the EURO 2008 and the World Cup 2010 in South Africa.

PUMA will be the technical sponsor of all on-field, sideline, training and representation apparel and equipment to the associated Men’s and Women’s National Teams including the Futsal and Beach Soccer Teams beyond the 2014 World Cup.

Toronto FC unveiled their striking new jerseys at a media event held at sponsor BMO Bank of Montreal's First Canadian Place branch in downtown Toronto. Maurice Edu, the first pick in the 2007 Major League Soccer (MLS)

SuperDraft and Toronto FC's first pick in team history, wore the new jersey for photographers, reporters and guests who attended a news media briefing at the corner of King and Bay Streets in the heart of the city's financial district.

The jersey is manufactured by adidas and features distinctly European styling. .

AEG, operators of Major League Soccer's Los Angeles Galaxy, and Herbalife Ltd. (NYSE: HLF), a global nutrition direct-selling company, announced a five-year, between $3.5 million and $5 million a year expansion of Herbalife's agreement with AEG making Herbalife the presenting sponsor of the Los Angeles Galaxy. The agreement gives Herbalife on-jersey exposure for its brand beginning with the upcoming 2007 season, which begins April 8.

"The national and international appeal of soccer and of the Los Angeles Galaxy club in particular, is a natural fit for our global philosophy of promoting a healthy, active lifestyle" said Herbalife CEO Michael O. Johnson.

Frontline Football

Birmingham City and Umbro have rekindled their relationship from past years as the two sign a three-year sponsorship deal that will last until the 2009-2010 season.

 Umbro’s contract as the club’s exclusive manufacturer of all playing and training supplies harkens back to the 1970s and 1980s, when a similar contract existed between the two.

Birmingham City will be replacing their former supplier, Diadora, to join the ranks of Umbro’s high profile portfolio clubs. This portfolio includes other top league players such as England, Everton, Rangers, West Ham, West Bromwich Albion, Celta Vigo, Lyon, FC Dinamo, Malaga, and CSKA Moscow.  

Umbro has been looking to swoop up as many big name British clubs as possible, and Sunderland has been no exception. Sunderland has been netted in a five-year deal with the kit manufacturer. It was announced that the Black Cats will be amongst the newest clubs to have Umbro as their official provider of playing and training kit.

Despite a current contract with Lonsdale that has a two-and-a-half years run left, Umbro will be supplying for Sunderland for the 2007/08, 2008/09, 2009/10, 2010/11 and 2011/12 seasons. Lonsdale and Sunderland have both agreed to end their agreement early allowing for Umbro’s head-start.

Sunderland chairman Niall Quinn added: "In the next five years we’re all going to be working very hard to deliver this club's potential and Umbro are very welcome partners. 

This adds enormous strength to the direction the football club is taking and it's great that Umbro believe in us and what we're striving to achieve." 

The Dublin-based Bohemians have signed a new kit deal with Diadora, the Italian sportswear company.

The six figure deal should certainly give the club a boost over the three-year contract. The move will see the Bohemians return to their traditional red and black stripes for the home kit, although a slightly less traditional design will be used for the away kit. 

 It is a unique partnership that will see Leeds United Ladies playing in a personalised UMBRO kit, which has been specifically tailored for the team. In addition UMBRO will also supply training kit, equipment and boots.

Leeds United Ladies FC have announced that leading kit manufacturers Umbro will be supplying the playing kit for the first team in the FA Women’s Premier League Cup Final, as well as for the remainder of the season

It is a unique partnership that will see Leeds United Ladies playing in a personalised Umbro kit, which has been specifically tailored for the team. In addition Umbro will also supply training kit, equipment and boots.

Chairperson, Melanie Vauvelle said "I am delighted with the sponsorship and we are proud to be associated with a leading football brand."