Besides winning the U21 European championship for the second time in a row after beating England in the semi-final in a legendary  penalty shootout,  and Serbia in the final , Holland also extended their deal with nike as their official kit supplier.

The agreement between the KNVB and kit supplier Nike, that was running until 2010, is extended until 2018. Both parties see it as affirmation of the mutual contentment over the relation that began in 1996.

 The announcement by the Portman Group, which represents Britain’s main drinks companies, comes just days before the government announces its new alcohol strategy.

Replica football shirts sold to children will no longer carry the logos of alcohol-industry sponsors under rules as unveiled in June 2007.

Drinks firms sponsoring sports teams have agreed that it is inappropriate for children to wear shirts advertising alcohol brands.

The announcement by the Portman Group, which represents Britain’s main drinks companies, comes just days before the government announces its new alcohol strategy.

It will be seen as a gesture by the multi-billion-pound drinks industry to head off more draconian government action amid concern about soaring levels of alcohol abuse among the young.

The government’s new alcohol strategy is expected to require pubs, supermarkets and off-licences to display alcohol health warnings at the bar or tills, as well as labels on drinks bottles and cans. Details of the scheme are being negotiated between the Department of Health and the drinks industry.

 Bwin, the world leader in online gaming, will sponsor Real Madrid's football teams for the next three years according to the deal that was presented today in the Presidential Balcony of the Santiago Bernabéu Stadium.

Bwin, the world leader in online gaming, will sponsor Real Madrid's football teams for the next three years according to the deal that was presented in the Presidential Balcony of the Santiago Bernabéu Stadium. The event was presided over by Real Madrid President, Ramón Calderón and Co-CEO of Bwin, Manfred Bodner. Raúl González, captain of the First Team, unveiled the new shirt that will carry the name of the new sponsor.

The deal presented today marked a strategic alliance between two leading companies in their respective industries and grants Bwin the rights to use the image of Real Madrid as an international communication platform. The primary motive for striking the deal is that both brands coincide in their dedication to maintaining and promoting sports, as well as the shared values of leadership, dynamism, and technological innovation, which will allow both entities to emotionally connect with millions of followers around the world.

Vince Edes, Holland's Sponsorship Manager, added: "This has been a fantastic opportunity for Holland's to continue strengthening ties with Burnley Football Club and it is a fantastic honour to be named as the official shirt sponsor."Burnley Football Club is delighted to announce that Baxenden-based Holland's Pies will be the official shirt sponsor until 2009.

Holland's, the region's best loved pie manufacturer, has agreed a club record, six-figure sum to have their company name on all Burnley Football Club home and away shirts and training gear for the next two years.

Burnley Football Club is delighted to announce that Baxenden-based Holland's Pies will be the official shirt sponsor until 2009.The new two year deal will see the name Holland's on Burnley's shirts for the 2007/08 and 2008/09 seasons for both home and away games, other than the designated anniversary game when we will play in the blue and white striped shirt

Burnley Football Club chairman Barry Kilby said: "We are delighted to announce this partnership with Holland's Pies.

We feel is it important to build partnerships with local companies and, like Burney Football Club, Holland's has a long and illustrious history in their own field.

 Citibank will be the new top sponsors of Werder Bremen. The contract between the world’s largest private bank and the Bundesliga club will run for three years with a one year extension clause included

Citibank will be the new top sponsors of Werder Bremen. The contract between the world’s largest private bank and the Bundesliga club will run for three years with a one year extension clause included. The national and international deal will come into force as from July 1st 2007.

The deal includes jersey sponsoring, presence in the stadium such as advertising hoardings, presence in the VIP lounges, a ticket allocation as well as the use of players for advertising and promotion.

Ulrich Jordan, a member of the Citibank board of management: "We are delighted about this partnership. Werder Bremen is a top club, sportingly successful and financially very solidly run. We are sure the long term agreement with the club will also raise the profile of Citibank across Germany."

Be the first to see the first view of the new shirt which your Latics favourites will be wearing next season. The graphic here reveals some stripes to the rear of the shirt and a release date of 14th June.Wigan Athletic announced the signing of a Sponsorship Agreement with England kit manufacturers UMBRO. UMBRO will be the exclusive supplier of the Latics' playing and training kit for the forthcoming 2007/2008 season, the Latics' third consecutive season in the best domestic league in the world.

The news of this exciting new partnership comes straight after the dramatic final day of the 2006/07 Barclays Premiership season where the Latics won at Sheffield United to preserve their top-flight status.

Wigan Athletic Chairman Dave Whelan says: "I am delighted to welcome UMBRO to Wigan Athletic as our new Technical partner.

Frontline Football

 Kit-supplier Umbro is extending its sponsorship of French Lyon and grabbing a 49-percent share in its French licensee, Noel Soccer.

Kit-supplier Umbro is extending its sponsorship of French Lyon and grabbing a 49-percent share in its French licensee, Noel Soccer.

The move to grab a stake in Noel Soccer is similar to one in February in which Umbro reached an agreement to increase its equity stake in Team and Sports, a China licensee.

Umbro chief executive Peter McGuigan said the importance of the move's in France are underscored by that nation being the company's largest international market.

 David James models leisure wear by Canterbury

Portsmouth Football Club and the world's leading rugby brand, Canterbury of New Zealand, have announced a ground breaking deal, which will see the international sports wear manufacturer supply the Premier League side with first team kit, training apparel and bench wear from the beginning of next season.

The deal will also bring to football, the first layered kit system with Canterbury combining its revolutionary BaseLayer product with playing apparel.

Club Deportivo Chivas USA, Major League Soccer's Mexican-owned, Los Angeles-based club, and Comex Group, Mexico's leading paint company and a worldwide leader, have teamed up in a landmark multiyear, multimillion-dollar agreement by which Comex becomes Chivas USA's exclusive jersey-front sponsor.Mexico's leading paint company teams up with Major League Soccer club in multiyear, multimillion-dollar deal; Historic Chivas USA jerseys emblazoned with Comex logo to debut May 20 at The Home Depot Center; Comex's Frazee Paint brand becomes Chivas USA's first ever Presenting Sponsor

In a marriage of two powerful Mexican brands, Club Deportivo Chivas USA, Major League Soccer's Mexican-owned, Los Angeles-based club, and Comex Group, Mexico's leading paint company and a worldwide leader, have teamed up in a landmark multiyear, multimillion-dollar agreement by which Comex becomes Chivas USA's exclusive jersey-front sponsor.

 LG Electronics, a global leader in consumer electronics and mobile communications, today reveals a three-year main team sponsorship with one of the oldest teams in the Premiership, Fulham Football Club, which will see the familiar LG logo on the Club’s shirts until 2010.

LG Electronics, a global leader in consumer electronics and mobile communications, today reveals a three-year main team sponsorship with one of the oldest teams in the Premiership, Fulham Football Club, which will see the familiar LG logo on the Club’s shirts until 2010.

This deal, which goes live on 1st July 2007, is the most significant sponsorship agreement in the Club’s history. For LG the relationship represents a huge opportunity in terms of presence on the shirts and on the televised Premiership games which are viewed by a massive world-wide audience. The relationship will positively increase the profile of the brand and raise awareness of the company’s portfolio of products within the UK – a presence which has already been enhanced by award winning products such as the Shine handset and the Prada phone by LG and LG’s extensive range of Plasma and LCD TVs.