Crown Paints is to be the new club sponsor of Blackburn Rovers.

Crown Paints is to be the new club sponsor of Blackburn Rovers. The company, based in Darwen, Lancashire, has signed a three year deal with Rovers. The club's current agreement with Bet 24 is due to expire at the end of this season.

The move by Crown marks a return to top flight football after more than 20 years away from the game. Howard Luft, Managing Director of Crown Paints, said: "This is a welcome return to football for us and is truly a marriage made in heaven. A large part of our Darwen workforce are Rovers supporters and I know they will be delighted with this announcement

 Partick Thistle announce Greaves Sports-Puma deal

Partick Thistle have been given a financial boost after agreeing a five-year, six-figure deal with Glasgow retailer Greaves Sports.

The agreement will see Puma become the Firhill club's new kit manufacturer, while Greaves Sports will take over the running of the Thistle club shop.

The Glasgow-based independent sports retailer, Greaves Sports, has agreed a five-year, six-figure deal to become the official retail partner of Partick Thistle.

The partnership takes effect from June 1 and as part of the agreement Greaves has secured sportswear giants Puma as the Firhill club’s new kit manufacturer . Greaves and Puma will launch new home and away kits for the Jags ahead of the 2008/09 season.

 West Brom look for a new shirt sponsor for 08/09

Current sponsors T-Mobile have decided to step down following their four-year association with the club, although they will remain involved with the club.

 

The Baggies, who are fourth in the Championship and in the semi-finals of the FA Cup, are already in discussion with a number of potential sponsors.

Baggies Sales and Marketing Director Tim Gardiner said: "Given the team’s performance in the league and FA Cup this season, becoming West Bromwich Albion’s main club sponsor is a fantastic platform for any brand on a national and international level.

"We have demonstrated our ability to deliver great value for our partners and we feel this is a great opportunity for a new organisation to benefit from a relationship with a club that has great ambitions on and off the field."

TUI to remain main sponsor at Hanover 96

After announcing a kit Deal with Under Armour  last month, Hannover 96 is extending its partnership with the TUI Group through to the end of the 2010/2011 season. This was officially announced today at a joint press conference given by Hanover 96, TUI AG and TUI Germany at the AWD Arena in Hanover. Thus, the club's first team will once again bear the familiar cheery TUI smile on their shirts next season.

"I am delighted that TUI is going to continue to be a strong and dependable partner to Hannover 96 for another three years," commented the club's general manager, Martin Kind, who was very happy with the continued collaboration. "This clearly demonstrates our mutual confidence in each other and is an important step for the club in remaining competitive over the medium term, as well as being able to develop successfully in the future."

Brazil wants to review Nike contract

The Brazilian football confederation said it will try to renegotiate its sponsorship with Nike after the sports equipment company recently announced it will pay nearly three times more to the French national team.

CBF president Ricardo Teixeira told local media that he intends to meet with Nike representatives in the next few days to review Brazil's current deal with the American company. "When the Nike contract (with Brazil) was increased to $22 million per year, we had agreed that we would discuss a new deal when the company raised its sponsorship (contract) with another country," Teixeira told the O Globo newspaper.

Ajax is on the verge to close a unique deal  with Adidas.

AMSTERDAM - Ajax is on the verge to close a unique deal with Adidas. The current commitment ran until mid-2009. Adidas continues another 10 years. Ajax and adidas also agreed substantial upgrade. It provides the club approximately one hundred million euros, almost a doubling of revenue in recent years arrived. That amount includes bonus.

The legendary German company is related to Ajax since July 5, 2000 . Three years later, the contract was extended until 2009. This coming season will be the first with a major change in the shirt, since the vertical letters of ABN Amro will be replaced by Aegon. The name of the new main sponsor .

Frontline Football

US sportswear giant Nike has won the contract to supply the France international football team from 2011-18 at a cost of 42.6 million euros a year, the French football federation said Friday.

There where some rumours  about it back in November 2007, and today the FFF officially announced a football kit deal with Nike. US sportswear giant Nike has won the contract to supply the France international football team from 2011-18 at a cost of 42.6 million euros a year, the French football federation said Friday.

Nike fought off competition from Adidas, the German sportswear manufacturers who have supplied the team since 1972, and Airness, a smaller French company, to win the bidding process. Federation president Jean-Pierre Escalettes said money had talked as the proposals by both Nike and Adidas had been very similar in quality.

Under Armour® is new Official Kit Supplier for Hannover 96

Starting with the 2008/2009 season, US sports apparel manufacturer Under Armour will become the official kit supplier for the German football league club Hannover 96, Under Armour announced. The new partnership was brokered by Hannover's marketing partner SPORTFIVE.

Under Armour and Hannover 96 have signed a contract to cooperate through the 2010/11 season. This agreement includes all technical apparel and accessories for game day and training as well as numerous advertising assets inside Hannover's AWD Arena and promotional rights for Under Armour.

In the light of PUMA’s ongoing and long-term commitment for the African football, PUMA and the Fédération Ivoirienne de Football (FIF) also announced a multi-year extension of their successful partnership beyond the 2014 FIFA World Cup.

In the light of PUMA’s ongoing and long-term commitment for the African football, PUMA and the Fédération Ivoirienne de Football (FIF) also announced a multi-year extension of their successful partnership beyond the 2014 FIFA World Cup.

"The Ivory Coast is one of Africa’s – and the world’s – most talented teams, as we’ve seen at the 2006 World Cup and the Africa Cup of Nations the past two weeks," said Zeitz. "PUMA is proud to work with the FIF and support Les Elephants for many years to come."

Leeds United are delighted to announce a four-season kit deal with emerging Italian sportswear brand Macron.

Leeds United are delighted to announce a four-season kit deal with emerging Italian sportswear brand Macron. Macron are well-established on the continent across all sports and currently supply sports wear to many clubs in Europe.

Macron currently supply Swansea City, and their garments are highly technical in composition from top quality fabric. Macron supply thousands of clubs from all levels across Europe from their extensive range and while they have a supply chain through independent retailers in the UK, it's hoped the partnership with Leeds United will establish them in the UK high street.