Volkswagen has signed a football shirt sponsorship deal with D.C. United

Volkswagen has signed a football shirt sponsorship deal with D.C. United that will deliver as much as $3.7 million annually to the American football club, making it the second-largest shirt sponsorship deal in league history. The deal is expected to be announced this week, according to the Sports Business Journal, a sister publication of the Washington Business Journal.

The deal also makes Volkswagen the official automotive partner of Major League Soccer for an additional $1 million to $2 million annually. Officials with MLS declined to comment. MLS has been without a major auto sponsor since Honda ended its relationship with the league last year.

 Wolves have signed a new two-year sponsorship deal with sportswear manufacturers, Le Coq Sportif

Wolves have signed a new two-year sponsorship deal with sportswear manufacturers, Le Coq Sportif. The Club and Le Coq, who have produced Wolves' strips for the last four years, will this evening (1st May 2008) unveil the new home kit at the 'End of Season Awards Dinner,' sponsored by GCI Com. The new design will also be paraded around the pitch before the final game of the season at home to Plymouth on Sunday May 4th 2008, (kick-off 2pm). The seven figure deal will see Le Coq Sportif produce a new home and away kit every year. The away kit will be launched in the summer. The home kit will be available to pre-order from Friday 2nd May 2008.

Chief executive Jez Moxey said: "Le Coq Sportif have a proven track record in top class football and have been an outstanding merchandising partner of ours over the past four years. "The feedback on Wolves /Le Coq Sportif branded products from our fans, manager and players has been very positive.

During the contract period with Le Coq we've sold record numbers of replica shirts and associated products. "The Fans' Parliament members gave their views on a selection of potential home shirt designs before the final kit was chosen. And I'm sure supporters will be happy with the look of the new strip when it is unveiled this evening and again at the Plymouth game on Sunday. Following on from feedback from supporters, one of the changes for next season is the socks, which will revert back to old gold in colour from the current mainly black design

 Wrexham shirt sponsors, Leasedirect Finance, have renewed their commitment to the club, even though the Dragons have been relegated from the Football League.

Wrexham shirt sponsors, Leasedirect Finance, have renewed their commitment to the club, even though the Dragons have been relegated from the Football League.

Wrexham is delighted to announce the extension of their existing shirt sponsorship deal with Leasedirect Finance Ltd, the North Wales based commercial finance firm. They have agreed to extend their sponsorship arrangements with Wrexham FC beyond the existing contract that already takes them up to the end of next season (2008/09), for a further two years into 2009/10 and 2010/11.

This is a recording breaking deal for the club and makes their sponsorship worth over GBP 1/4m. Leasedirect will continue to offer a range of incentives over and above the standard terms of the sponsorship arrangement (as has been the case in previous seasons), although to help with securing the long term investment in youth, all incentives earned will be directed exclusively for use by the club's Centre of Excellence.

Paul Buchanan, Leasedirect's Managing Director said: "The partnership over the past two seasons with Wrexham has been highly enjoyable and we are confident that the club will bounce straight back into the Football League, and see no reason why we shouldn't continue to back Wrexham towards this goal. "I also think it is important for Leasedirect to set an example to the rest of the business community in North Wales that continuing to back Wrexham, the only major football club in the locality, is important for the area as a whole, as the club is a focal point for the passions of a great number of people."

 Norwich City are delighted to announce a new three year sponsorship deal with AVIVA

Norwich City are delighted to announce a new three year sponsorship deal with AVIVA worth a substantial seven figure sum. The deal, which will see the company logo printed on the team shirt, also includes:

An exciting new educational initiative linking football with money management skills for young people, Renewed sponsorship of the Community Stand,Funding of the club's Ability Counts initiative.

John Kitson, AVIVA sales and marketing director, said: "I'm a massive Norwich City fan and I live here, so I'm very aware of how huge a role the club plays in the local community.

"Being able to announce Aviva's significant investment in the Canaries makes me extremely proud, and signals an exciting development in our existing, excellent relationship with the club. "Over the coming months, we look forward to announcing some exciting initiatives that will be of benefit to the club, the community and Aviva employees"

Inter Milan wore shirts with the Pirelli logo in Chinese in today's Serie A game against Cagliari at the Stadio Giuseppe Meazza.

Inter Milan wore shirts with the Pirelli logo in Chinese in today's Serie A game against Cagliari at the Stadio Giuseppe Meazza. Inter wore shirts with the Pirelli logo translated in Mandarin on two occasions in the 2005/06 season - in the Serie A home games against Livorno and Lazio.

The defending Italian champions wore the special shirts for a third league match against Chievo in 2006/07, and in last summer's pre-season friendly against the Chinese Olympic Team. After the opening of Interstore Shanghai last November, Inter and Pirelli wish to greet the many Chinese fans who follow the Nerazzurri with this initiative.

 In the biggest ever deal in the history of Jamaican football, the Jamaica Football Federation (JFF) has signed a lucrative US$1.7 million two-year sponsorship contract with Italian sporting manufacturing company, Kappa.

In the biggest deal in the history of Jamaican football, the Jamaica Football Federation (JFF) has signed a US$1.7 million 2-year sponsorship contract with Italian sporting manufacturing company, Kappa. The deal, includes a signing fee, cash incentives dependent on qualification to the World Cup and CONCACAF Gold Cup, bags, apparel, footwear, etc for all nine men's and women's teams. Kappa has the option to renew after 2010.

"This has been the most attractive deal that we have ever had and I am grateful," beamed Captain Burrell shortly after signing on the dotted line.

"I wouldn't want to disclose the details of the deal before advising the JFF board, which will convene a meeting on May 6," added Captain Burrell, who first signed a deal in 1995 with Lanzera, which later merged with Kappa the following year. The deal was terminated following the FIFA World Cup Finals in 1998.

Frontline Football

 Mamelodi Sundowns FC announced that, effective from June 1 2008, Nike South Africa will be the official technical sponsor of the club for a period of four years until 2012.

Mamelodi Sundowns FC announced that, effective from June 1 2008, Nike South Africa will be the official technical sponsor of the club for a period of four years until 2012.

"We are excited to welcome Nike to the Mamelodi Sundowns family. Nike's global commitment to football is in line with our vision and strategy of significantly contributing to the development and growth of football in South Africa and on the African continent," said Mamelodi Sundowns president Patrice Motsepe.

Nike partners with the world's most successful players such as Cristiano Ronaldo, Ronaldinho, Wayne Rooney as well as Benni McCarthy and Aaron Mokoena who are arguably South Africa's most successful players.

Mamelodi Sundowns has been the most successful club in the Premier Soccer League (PSL) since its inception in 1996, having won the PSL Trophy during the 1997/1998, 1998/1999, 1999/2000, 2005/2006 and 2006/2007 football seasons. During the 2007/2008 football season, Mamelodi Sundowns won the SAA Supa 8 and were finalists of the Telkom Knockout.

 Low-cost airline Flybe is to end its sponsorship deal with Norwich City after two years.

Low-cost airline Flybe is to end its sponsorship deal with Norwich City after two years. The Canaries have worn the company's logo on their shirts since 2005, but the contract is not being extended beyond its initial period.

Flybe's Director of Marketing, Simon Lilley says: "The sponsorship deal between Flybe and Norwich City has proved a beneficial partnership. However, we have had to take the difficult decision to step down as the main club sponsor so our other club sponsorships across the UK are given the opportunity to take over the mantle.

"We are parting on very amicable terms with Norwich and, since the decision has been taken, have worked closely with the club to help them source a new sponsor.

"The Norwich fans have treated us immensely well in giving us their support and we wish the club and its fans every success in the future."

Swansea City is proud to announce a three-year partnership agreement with international kit manufacturers UMBRO.

UMBRO will be the official supplier of all Swans' playing and training kit for the next three seasons from June '08 through to May 2011.

The agreement ties in perfectly with the club's new-found status as a Championship club for the first time in 24 years. Hot from the success of Swansea's promotion campaign, Swansea City's vice-chairman, Leigh Dineen, said: "We are delighted to team up with UMBRO. As a club we have worked extremely hard to attract a brand partner that matches the huge ambition of this football club.

MORECAMBE Football Club have announced new shirt sponsors for the 2008/09 season.

MORECAMBE'S players and fans will have a new name on their shirts next season after the club agreed another record sponsorship deal. Lancaster-based company mopay.co.uk will have their name on the shirts, which will be unveiled next month after agreeing a one-year deal, with the option of another two years.

The company, who replace Jiang Print, employ 40 people in CityLab in Da. Craig Smith is operations director at ShP solutions, of which mopay is a part, and he expressed his excitement at the deal, the biggest the company have ever done. He said: "I have always kept an eye on Morecambe and now I am looking forward to getting more involved next season. For us it is not just about writing a cheque, it is about getting involved as much as possible."