The Blades will play in shirts featuring the British Red Cross China Earthquake appeal slogan when the first-team play their 2008 pre-season games - and new signing Sun Jihai was the first to get his hands on one.

It is part of the continued backing from United for the victims of the earthquake which killed nearly 70,000 people in the Sichuan province where the United-owned Chinese Premier League side Chengdu Blades are based.

United's pre-season kicks-off on Monday (14th July) when they play Hungarian sister club Ferencvaros before moving on to play Belgian side KVK Tienen on 16th July and Dutch team Helmond Sport on 19th July.

They return home for fixtures against Scunthorpe United 26th July, Bury 29th July and Huddersfield Town 2nd August.

Kevin McCabe, chairman of Sheffield United, said: "By giving the space on the front of the shirts to the British Red Cross, we will not only raise a significant amount of funds for the appeal, but also help raise its profile across the continent. This is being done with the blessing of our sponsors.

"This is the first time United have made such a gesture to a global charity and continues the club's support for China and our sister club Chengdu Blades."


Diadora announced to be the new official technical sponsor of Panionios FC, a Greek association football club based in Athene. The club was founded in 1890. Panionios has spent nearly its entire history in the Greek First Division (now called 'Superleague'), having missed out from competing in Greek football's top division only twice in its more than 100-year history.

Athletiki SA, exclusive distributor of Diadora for Greece, shall ensure that the team of coach Ewald Linen shall have the best equipment in its new endeavor to shine in Greece as well as in Europe.
The collection that was designed especially for Panionios is characterized from its aesthetics, its Italian finesse and the technical specifications that govern all the products of Diadora.


Canterbury will make the Mansfield Town football kits for the forthcoming season, taking over from current kit manufacturer, Carlotti.

Canterbury will produce the first team kit, training & bench wear along with other merchandise which will be sold in the Club Shop. The New Zealand based company are the current kit manufacturers for Portsmouth Football Club, Spanish La Liga outfit Deportivo La Coruna and Dutch side AZ.

The club also announced that A. Sutton Pipelines extended the home & away shirt sponsorship for the next two seasons. Owner of the local company, and ardent Stags fan, Andy Sutton said:

"We're thrilled to sponsor Mansfield Town for another two seasons. Hopefully this should open the way for other businesses to come forward and get involved with the club in some shape or form."

Chairman Andy Perry said :

"I would like to thank ASPL for their support. This is great news for the football club. As Andy says, we are hoping that other local businessmen can follow suit as we hope to attract more businesses to come on board..

"This once again adds to the great response we had this weekend: from all the fans who came down to see us and also the volunteers who are coming forward for the 'big clean up'."

He added: "The board cannot thank people enough for their fantastic support."


Hibernian announced that - 'Hibernian Community Foundation' - a new charitable organisation has been awarded shirt sponsor status for the Club’s forthcoming Intertoto Cup campaign. While Whyte & Mackay remain the club's official kit sponsor, UEFA regulations prevent the promotion of high-strength alcohol, a rule which has allowed Hibs to negotiate separate deals for European competition in previous years.

Created to deliver a number of key initiatives for the benefit of the community, the Club has handed the new Foundation rights to have its name on Hibernian’s new football shirts in favour of a high profile commercial partner.

The move marks a commitment from the Club at every level to support the new charitable organisation, set to be officially launched later this summer. Supporters will be able to see the squad wear the shirts emblazoned with the charity name at the match v’s IF Elfsborg, on Sunday 6th July, kick-off 3pm.

Since its founding in 1875, Hibernian Football Club has been an integral part of the community within its immediate environs of Leith and also the wider surroundings of Edinburgh, Lothians, Borders and Fife. For over 133 years the Club has played a significant role in these communities, and in the lives of the people who have supported it.


Crewe Alexandra announced that next season's official kit supplier will the Italian Sport designers Lotto.

They will provide the new home and away replica shirts and the training wear for the First Team and the club's renowned Academy, as well as stylish branded clothing and product lines to be sold in the club shop.

The Lotto brand will replace their Italian counterparts Diadora following the conclusion of their two-year agreement. We would like to thank them for all their support over the last three years. Local company Mornflake Oats will continue to be the club's shirt sponsors.

Business Operations Manager, Alison Bowler told the club's official web-site: "We are delighted to have secured such a recognised clothing and sports brand in Lotto. They will provide style, comfort and quality when it comes to our new replica kit, training wear and leisurewear range.

"We will be launching our new home and away strips later this summer and I'm sure they will be well received by the supporters. We always love to see our fans wearing their replica shirts at the matches and around the local towns and cities.

"Seeing Alex fans wearing the club's replica and leisure shirts is something that has improved tremendously over recent seasons - but despite being surrounded by such illustrious north west neighbours, it is something we will continue to try and improve by hopefully attracting a few more youngsters to Gresty Road."

The club are still awaiting confirmation for dates of delivery of the new replica shirts.


Brighton and Hove Albion announced that IT First will be the new club main shirt sponsor for the 08/09 season.

The deal was agreed between chairman Dick Knight and IT First CEO Paul Goldsmith in early May - but has been kept under wraps while the Sussex-based firm re-branded the company in light of the new sponsorship deal.

The image shown is of Albion's new third kit. The new home kit will be unveiled at Albion's first home friendly of 2008, Gary Hart's testimonial match against Charlton Athletic on Saturday 26th July, and the new away kit at the match with Ipswich Town on Tuesday 29th July.

Knight said, "Firstly, I would like to thank Paul, his fellow directors Mark Fiettkau and Simon Gregg, and everyone at IT First for taking on this prestigious role with the club. In their previous guise as Technical Response, IT First were already a very valued supporter on the commercial side, as well being personal fans.

"Over the past five years they have been real friends of the Albion, particularly in backing our community learning programmes and the Seagulls Club.

"Paul and I have worked together closely on the re-branding exercise, and just as Skint embraced the shirt sponsorship, so too has IT First and they are worthy successors.

I believe a club shirt has never before been used to launch a company re-brand, so it's apt that 'first' is the new logo."


Derby County Football Club unveiled a major partnership with Derby-based firm Bombardier - the world's biggest manufacturer of trains and leading builder of aircrafts - that will see the company become the club's new shirt sponsor for 2008/09.

The two parties have signed an initial one-year deal for Bombardier to have its logo on the Rams' kit for their 2008/09 Coca-Cola Championship campaign, with a vision to develop the relationship longer term.

Fans will get their first glimpse of the new shirt when Derby County's 2008/09 home kit - complete with Bombardier logo - will be revealed for the first time at 6pm tonight (Monday June 30) at a city centre event where fans will also have the chance to meet and greet some of the Rams' new signings.

Derby County President and CEO Tom Glick said: "This is fantastic news for Derby County and I'm delighted to have struck up a partnership with a company that has its roots planted firmly in the heart of the community here in the great city of Derby, but with a footprint that extends right across the globe.

"Bombardier is an internationally recognised brand; the biggest manufacturer of trains in the world and one of the biggest producers of aircrafts.

"Striking a partnership with such a prestigious company is hugely beneficial to Derby County and it is a partnership with a long-term future.

"Our vision for this partnership goes beyond the shirt sponsorship and we have exciting plans that will benefit both companies and the wider community in Derby.

"Both Derby County and Bombardier have their roots entrenched in the local community and that remains their key focus.


Ayr United announced that Paligap will be their shirt sponsors for 2008/09 in a deal worth over £40,000.

Hugh Cameron said "The club are delighted to have attracted such an outstanding and successful company, who combine a strong local presence here in Ayr and South Ayrshire while developing their business nationally. The company with it’s expertise in web site design and marketing will be a valuable partner as we best meet the challenge of celebrating the "end of an era" here at Somerset park, and the preparation for the "new beginning" at the Ayr Stadium, Sports & Business campus at Heathfield."

Stephen Cosh, Managing Director, of Paligap added "We are delighted to team up with Ayr United to become the 2008/2009 season shirt sponsor. Although Paligap has grown to become a national marketing agency, our roots are firmly in Ayr and we are proud to support our local club. I believe the agreement offers both organisations many exciting benefits and we look forward to an exciting partnership in the coming season."


Manchester City announced a one-year extension to the existing shirt sponsorship agreement with Thomas Cook UK & Ireland, covering the 2008-09 Season.

The multi-million pound deal takes the partnership between the Club and the nation’s leading travel provider to six successive seasons, one of the longest running in the Premier League.

Commenting on the deal renewal, Club Executive Chairman Garry Cook said: "Thomas Cook has been a loyal and valued partner over the past five years.

"It is fitting that we are extending our agreement at a time when European travel is very much back on the agenda for the Club and our supporters.

"Both Manchester City and Thomas Cook share similar values and we are very pleased to continue our association with them."

As part of the agreement, Thomas Cook will continue to provide great holiday deals for City fans in the UK, whilst arranging all of the Club’s official UEFA Cup overseas travel, including team travel and packages for fans.

Over the past five seasons over 50,000 fans have booked their holiday or travelled with Thomas Cook through the City Travel Club scheme.

Chief Executive of Thomas Cook UK & Ireland, Manny Fontenla-Novoa, said: "We are delighted to continue our relationship with Manchester City as it builds on our position as one of the UK’s best known brands.


Cardiff City Football Club have struck a new £250,000 shirt deal with South Wales transport firm Vansdirect, and are proud to unveil details of an exciting new partnership for the historic final year at Ninian Park.

The new shirt sponsorship deal with Vansdirect will run for one year, with the option of a second season for the two parties. The design of the shirt is inspired by the 1970s yellow and white-striped kit as chosen by fans to commemorate the last season at Ninian Park. The shirt also reverts back to the daffodil and dragon badge which the club used before the recent St David’s version.

The UK's leading van supplier have agreed to become the FA Cup Finalists principal sponsor for the 2008/09 Championship season, with the Vansdirect logo adorning the Cardiff City home and away kit as supplied by Joma.

Both Cardiff City FC and Vansdirect are energised by the prospect of working together over the coming year and plan to maximise the partnership to the benefit of both organisations.

Cardiff City supporters will also be able to capitalise on the new relationship, with some initiative offers planned during yet another exciting Championship season.Peter Ridsdale, Cardiff City Chairman said: "We are absolutely delighted to have secured our new shirt sponsorship deal with Vansdirect. They have been corporate sponsors for the last two years including generously supplying a vehicle to football in the community and this new deal is a major step change in their level of commitment to this Football Club.

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