JD sports are really pushing it with their fifth sponsorship deal after signing Charlton Athletic, Dundee United, Bournemouth and Luton Town earlier.


Oldham Athletic have also launched a new three-year kit sponsorship deal with the UK's leading sports fashion retailer, JD Sports. As kit manufacturers and sponsors, the arrangement will see one of JD's exclusive youth fashion brands, Carbrini Sportswear emblazoned across all home, away and replica tops and shorts.


The agreement marks a return to Boundary Park for JD Sports. The company first sponsored Latics during the 1992 - 93 season when Athletic became one of the founding teams of the Premier League and went on to support them for another three years.


Oldham Athletic's chief executive, Alan Hardy said:

"We are delighted to renew acquaintances with JD Sports once again after a successful period of sponsorship with them back in the 1990's which saw their name on Latics' shirts when we played Manchester United at Wembley in the FA Cup semi-final in 1994.




Cambridge United have unveiled new home shirt sponsors for the forthcoming season.


For the next year United's distinctive black and amber striped home shirt will bear the name and logo of Global Self Drive, who will also provide the club with a new minibus for the players as part of their sponsorship.


Last season's home sponsors, the estate agency firm haart, have been permitted to withdraw from the second year of their sponsorship due to the depressed state of the housing market.


 CUFC Chairman Philip Law explained, "haart were good to us over the shirt sponsorship for the Play-off Final at Wembley, when they stepped aside to allow our long-standing away sponsors Kershaw to have their logo on the shirts that day, and we have reciprocated by letting them out of the second year of their sponsorship."



All Kasi has announced a more than million pula sponsorship agreement with Botswana  Football Association to give the national team a new look now that the contract with manufacturer Puma has ended.

Thanks to the partnership with All Kasi, zebras will get a new kit for every game and a spare kit in case of any problems if the kit is not in good condition to be worn or when players swap/exchange shirts at international games.

This was highlighted by Ludo Managing director of All Kasi.

All Kasi will also give the Zebras new tracksuits and training gear every three months. Each player will get a footwear allowance once a year and casual gear vouchers quarterly.

Full time kit manager appointed

It was also pointed out that the national team will get off-pitch casual wear and it will be given to BFA on quarterly basis together with the track suits. According to All Kasi managing Director a full time kit manager will be appointed and will be on the payroll of All Kasi to ensure that embarrassing situation of leaving the kit behind does not happen again.

Makageleme concluded by saying that the illegal sale of replicas in the market place will cease as it was the case with previous sponsor Puma. CEDA representative were also at the ceremony. They are the financial partners that helped All Kasi with Capital when they stated in 2000. All kasi has a factory based in Lobatse 60 km south of Gaborone.



After Charlton Athletic, Dundee United and Bournemouth who all signed a JD sports deal earlier, Luton Town Football Club announced a new kit supply and sponsorship deal with the UK's leading sports fashion retailer, JD Sports.

JD Sports has signed a two-year deal with the Club and the arrangement will see one of JD's exclusive youth fashion brands, Carbrini Sportswear as the shirt sponsor and the official kit supplier of Luton Town's home, away and training kit.

Gary Sweet, Managing Director of the Hatters commented on the new sponsorship,

"This deal represents exactly the type of partnership we are looking for. As premium names in the sports fashion world, JD Sports and Carbrini are perfectly aligned to our own core values and we are proud to be associated with them. Our club's future is about youth so of course the synergies are obvious.

Gary continued, "It takes a brave company to partner with us considering our current circumstances. However, we discussed our business plan and vision of the future with JD Sports and they were extremely supportive. The similarities between our two companies are significant so moving forward together will obviously be of mutual benefit.



Following the news on FSC earlier, Netflights and Leeds United have successfully signed a three-year commercial agreement. The deal sees netflights.com becoming the official shirt sponsor of Leeds United.


The two organisations are working together to drive a variety of co-marketing opportunities during the season with netflights.com appearing throughout the club's Elland Road stadium, advertising on backdrops during interviews and advertising in the matchday programme.


Netflights.com will also be communicating directly with the club's supporters so they can enjoy all the benefits of taking their holidays with one of the UK's largest independent travel operators knowing they are also supporting their club.

Commenting on this agreement Fisher said, "We are delighted to have concluded this commercial agreement with Leeds United. Travel companies have a great link with football clubs, as football is truly a worldwide phenomenon and netflights.com is excited to be working with Leeds United.


Athletic Bilbao have won admiration for proudly sticking to their traditions, being the only team in Spain, and one of the very few in Europe, to have refused to carry shirt publicity.

Until now, that is.

Sports daily Marca reported on Saturday that Bilbao have signed a lucrative contract with Basque oil refinery Petronor to carry their shirt publicity for the next three seasons.

The deal is to be made official on Tuesday evening, when the club will show off its shirts for next season. The famous red-and-white stripes will continue, but now with Petronor written across them.



A reliable source has informed that the new Leeds United football shirt sponsor will be a company called Netflights.

Netflights is the trading name for Airline Network PLC and is part of the Gold Medal travel group.

They claim to be one of the UK’s leading independent travel companies, with prices that open a gateway to the world, making desirable affordable and giving their customers the ultimate holiday experience.

They offer long haul holidays and city breaks as well as flights, hotels and car hire in 1,500 destinations worldwide. They are also the UK’s leading tour operator to Dubai.



The energy company AREVA will be the main sponsor and shirt sponsor for 1. FC Nürnberg in the coming season 2008/2009. The deal brokered by SPORTFIVE is a long-term one which covers both first-and second-division competition in Germany's Bundesliga.

AREVA's commitment to 1. FC Nürnberg is designed to help the company achieve greater popularity in Germany. AREVA is the world leader in the field of nuclear technology and also builds power stations for the generation of renewable forms of energy, current transfer and distribution.

And that corresponds well with the clearly formulated aims of 1. FC Nürnberg to collaborate with a strong regional sponsor interested in a long-term commitment.


Scarborough Athletic FC announced a sponsorship deal with the Y50 Group, which will see the company’s name adorn the club’s first team and reserve team strips this season.

Scarborough Athletic Football Club was formed on 25 June 2007 following the winding up of Scarborough FC

The group, which is owned and run by Arthur Harris, is backing Scarborough Athletic this season in a significant deal for the club.

Mr Harris said: “The directors of Y50 are very pleased to be associated with Scarborough Athletic. Having seen the unbelievable efforts the supporters and the board have gone to in order to maintain a football club in the town it was felt that if we could offer some sort of support we should do.

“We wish the club all the very best for the coming season, hopefully the very loyal supporters will continue to make the journey to Bridlington but I am sure we all look forward to a return to playing in Scarborough in the very near future.”

Boro chairman Simon Cope said: “We are extremely delighted to have the backing of Arthur Harris and his company, and I’m excited that our relationship going forward will be a positive one.

“The deal signifies that businesses with local links are behind Scarborough Athletic FC, and that can only bode very well for the future.”


The company, Magic Man, will be Lewes FC shirt sponsor for season 2008/2009. Magic Man have signed a five figure shirt deal for one year with the club. Magic Man are a Sussex based company who are specialists in repairs and resurfacing surfaces nationwide.

Lewes FC Commercial Director, Steve White commented” We are delighted to welcome Magic Man as our new shirt sponsor and we are sure they will enjoy the increased profile they will receive being associated with one of the top non league sides in the country”

Managing Director, Mark Henderson of Magic Man said” We are pleased to be the shirt sponsors of Lewes FC, and wish them well for the coming season”

This follows Bradley Property Management signing as the back of shirt sponsors earlier this week. Sussex-based company Magic Man, specialists in repairs and resurfacing , are Lewes FC’s headline sponsor for the forthcoming season, which sees the club play in the Blue Square Premier for the first time in their history.

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