Leengate Valves Limited has once again continued its 'Back of the Shirt' sponsorship of the Chesterfield FC first team for yet another season.


The company, based in Somercotes, Derbyshire, is not only a major sponsor of Chesterfield FC but also one of the football club's highly valued community business partners.


Leengate Valves' managing director, Steve Pickering, said: "We are delighted to continue our excellent high profile sponsorship of Chesterfield FC once again. With the announcement of the new Stadium plans being passed it's important that local businesses support the Club and the team as they move forward into a new and hopefully exciting future."



Livingston FC announced the completion of a new main sponsorship deal which will see IT solutions provider RDF Consulting sponsor Roberto Landi's side for the next two seasons.


RDF's logo will adorn the front of the team's home and away jerseys, as well as appearing on the back of the shirts above the player's number. It will also appear on the player's shorts and club training wear.

Livingston FC chairman Angelo Massone is delighted to have secured what is an important deal for the club:


“On behalf of everyone at the club, we welcome the RDF Group on board as our main sponsors.  We will be working closely with them over the next two years as we look to progress and achieve our ambitions together.”


“They are a locally based business, and it was important for us to find a sponsor who is very much involved in the local community.”



Chelsea FC is in advanced talks to extend its multimillion-pound sponsorship deal with Samsung.

Chelsea and Samsung agreed a £50 million 5 year deal with premier league football club Chelsea in 2005, and Samsung is now apparently looking to extend the sponsorship deal.

The new deal will include continued shirt sponsorship, as well as other brand promotion opportunities, such as sponsorship within Stamford Bridge, branding on Chelsea’s official website and the availability of Samsung’s products in the Chelsea shop.

It also gives Samsung the opportunity to use Chelsea players for future advertising campaigns.


Blackpool FC looks to have lost its shirt sponsor. Floor My Home Limited has been announced as the new owner of Floors-2-Go which went into administration in July and whose name is emblazoned across the Seasiders kit.

But the new company has said it will not be taking on any of the football sponsorship commitments of its predecessor – including with Blackpool FC. 

Michael Coleman, a director of Floor My Home Limited, told The Gazette: "We are going to trade all the Floors-2-Go stores, but we currently don't have any plans to sponsor any football teams.

"While I and the other members of the team are football supporters, at the end of the day we are a flooring retail company and our policy going forward is that we don't have any plans for any football sponsorship.


Hansa Rostock will sport the "Lübzer" brand on its shirts for the 08/09 season. The Mecklenburg brewery Lübz GmbH, a subsidiary of Denmark's Carlsberg A/S group, has broadened its existing Premium partnership to become a main sponsor, with rights to the high-visibility advertising space on Rostock's chests. The sponsorship has initially been signed for one season.


"Lübzer was already a Hansa Rostock partner," says Hermann Crux, Director Marketing at Carlsberg. "Now the opportunity came up to give our brand exclusive placement on the Rostock shirt. We join the club in hoping for a good second-league season and a prompt return to the first league."


A press conference took place at the Stade Armand Cesari to introduce the new shirt sponsor of SC Bastia. The IDEC Group, a specialist real estate company will be the shirt sponsor for at least one year. 

Mr. Larfargue CEO of IDEC said: 

“The IDEC group is already well established in football, because for us it is a discipline unifying recognition in a public place, a real way to help us know. We have two partners that are FC Toulouse and Stade de Reims.” 

“Generally, we work on average see the long term with our partners. With the BCS, we are committed to a first-year renewable. It is hoped that this will happen, and that both parties will be in the same state of mind. Regarding the amount of partnership, as with all our partners, we will keep the amount invested secret.”


José María del Nido, president of Sevilla FC, accompanied by marketing director and advisor Manuel Vizcaíno and vicepresident and general director José María Cruz have renewed the club's contract with sponsor for three seasons.

The meeting has also enabled the group to open up new business prospects online, such as the introduction of a live betting system, the development of new online products and a sharing of Sevilla FCs audiovisual rights, a window of opportunity that has not been explored up to now.

The international online gaming service has sponsored Sevilla FC since the 06/07 season and has extended this deal until the 2010/2011 campaign.




Sheffield United announced a groundbreaking sponsorship deal which will mean they will be backed by a country next season. The Championship club will be sponsored by the Mediterranean island of Malta.

The lucrative deal will see: - The Blades wearing the logo on their playing strip.

-Significant Malta tourism branding at the club's Bramall Lane stadium.

-United managing an academy for emerging young players capable of playing for the national team of the island.

-United overseeing the development of a community programme for the island's youngsters.

The sponsorship deal was overseen by United's newly appointed Executive Director Mike Farnan, who was brought in by the Blades earlier this year to mastermind new commercial opportunities. Mike worked closely with consultant Carly Barnes who was instrumental in securing the deal.


Galatasaray signed a 5-year sponsorship deal worth $40 million with Türk Telekom, a Turkish telecommunications company.

The deal, signed Tuesday, will go through at the start of the 09-10 season and will include the naming rights to the Turkcell Super League champion's new stadium in Istanbul's Seyrantepe district.

The deal also includes a shirt sponsorship, so the Türk Telekom logo will replace the current one, Avea, in Galatasaray jerseys next year, when the club's deal with the Turkish mobile phone operator is done.

Galatasaray was to name the stadium Aslantepe, meaning “Lion Hill”, in reference to the emblem of the Turkish team. Now it will be known as the Türk Telekom Stadium.

The stadium is currently in the process of being built, with works reported to be completed in early 2010.  

Recently, German clubs Bayern Munich, Schalke 04, and Arsenal, have also had new stadiums sponsored. Arsenal is reported to have made a deal with Emirates worth $200 million for 15 years, and Bayern is to receive approximately $9 million a year from the Allianz Group.



The 18 German Bundesliga clubs will receive a record 114 million euro collectively from their individual shirt sponsorship deals, according to estimates from German sports agency SID.

Last season, the Bundesliga clubs earned more than 100 million euro for the first time, but even more money is expected to pour into the coffers of Germany's professional clubs.

Defending champions Bayern Munich are expected to receive 20 million euro from Deutsche Telekom, while Wolfsburg can expect 15 million euro from car manufacturers Volkswagen, who own the club.

Bayern's main rivals, Schalke 04 and Werder Bremen will receive 12 and 8.5 million euro respectively, while lowely Energie Cottbus, the only former East German club in the Bundesliga's top tier, receive 1.3 million euro.

The First sponsorship deal in German football was in 1973 when the alcohol-manufacturer Jagermeister paid Eintracht Braunschweig 90,000 Deutsche marks (45,000 euro) to print their names on the football shirts, although they did refuse a related attempt to re-name the team Eintracht Jägermeister.

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