Puma will take over from Kappa as the new, long-term partner of Borussia Mönchengladbach. As of 1st July 2018, the sports brand will be the Fohlenelf’s official kit supplier.

The new partnership was announced at a joint press conference in Mönchengladbach by the club’s manager Stephan Schippers, Borussia Mönchengladbach sports director Max Eberl and General Manager Puma DACH Matthias Bäumer. Referring to the historical success story from 1976 to 1992 and the new common goals, the partnership runs under the slogan “What belongs together comes together".

Puma and French Ligue 1 football club Olympique De Marseille have announced an official long-term partnership, that brings together two of the most passionate, authentic and ambitious brands in the Football industry.

Effective 1st July 2018, Puma will become the official partner of Olympique De Marseille and the global technical supplier and official licensing partner of Olympique De Marseille.

British sportswear manufacturer Umbro will take over as SV Werder Bremen's official kit supplier from the 2018/19 season. The Green-Whites and Umbro have initially agreed on a deal until 2022/23, ending the club’s long-standing partnership with Nike.

Umbro will provide kits for all SV Werder teams, with the German club joining the likes of 1.FC Nürnberg, PSV Eindhoven, West Ham United, Everton, Gamba Osaka, Chapecoense and Vasco da Gama in sporting the famous double diamond on their shirts. The deal was confirmed by both sides on Tuesday morning.

Minnesota United announced it has partnered with Minneapolis-based retailer Target for its inaugural MLS season and beyond.

Target is now the official partner and kit sponsor, joining MNUFC in a multi-year deal that will showcase the Target bullseye logo prominently on the 2017 kits.

The World’s First Football Club, Sheffield FC and Classic Football Shirts announce an exciting multi-year partnership which will see Classic Football Shirts feature as main shirt sponsor of the club alongside selling Sheffield FC shirts, merchandise and memberships on their website.

It is the first time that a first team jersey has been available online this season. The first of many projects with Classic Football Shirts, the partnership is designed to take Sheffield FC products to the club’s fans from across the world.

Queens Park Rangers have agreed a multi-year partnership with Erreà to become their Technical Partner from the start of the 2017/18 season.

The announcement follows the early termination of the club’s deal with DRYWORLD.

Nike has signed a new England kit deal worth more than £400m which will run from August 2018 until 2030.

The 12-year deal will continue to see the American sportswear firm design and supply apparel to all 24 England teams based at St. George’s Park.

Nike and FFF have announced the extension of their partnership. The new contract will run from 2018 until the end of the 2026 season and is worth 50 million Euros a year.

Nike will continue to be the equipment supplier of the French national teams and for the first time, French amateur football will be part of the partnership.

Watford FC announce adidas as its new Technical Partner, having agreed a contract which begins in summer 2017.

“We are delighted to partner with adidas, a globally-recognised brand in its field of expertise,” said Hornets’ CEO Scott Duxbury of the recently-signed contract.

FC Barcelona has sealed one of the world’s largest football shirt sponsorships after signing a deal worth at least €220m with Japanese retailer Rakuten.

The agreement was formalized today, Wednesday, in a ceremony held at the Auditorium 1899 in the presence of the President of FC Barcelona, Josep Maria Bartomeu, Manel Arroyo, the Vice President responsible for Marketing and Media of FC Barcelona, and the Chairman and CEO of Rakuten, Hiroshi Mikitani.