The story of hummel takes its beginning in Hamburg in 1923 where the Messmer family started applying the first rubber outsoles to footwear. – from 1923 until today where technology and fashion have become vitals elements to a story that has only just begun…

Michael and Albrech Ludwig Messmer found the factory/company "Messmer & Co." in a backyard in the Hamburg village of Eppendorf in 1919. The Messmer family produces sporting goods and quite extraordinarily the family can offer rubber outsoles in their line of handball and football footwear.

The name hummel is used for the first time in 1923 connection with sporting goods when the Messmer family launches a collection which contains football boots and shoes for cycling, athletics and handball




Diego Maradona was frantically jumping about his seat in the grandstand of the Olympic Stadium in Berlin. He seemed to be completely carried away while watching the 2006 World Cup quarter-final between Argentina and Germany.

The eyes of the Argentinean fans were glued to their TV screens as the Germans were praying for their hero, the team’s goalkeeper Jens Lemann. The game ended in a draw so the teams had to perform a series of penalty kicks to pave the way for a semifinal. The penalty shootout was Lemann’s finest hour. He managed to keep the ball out of the goal, and took his team to the semifinal almost single-handed. In the heat of excitement none of the spectators seemed to notice the goalie taking several glances at a piece of paper stuck in his glove.

In the small country nestled among snowy mountains the will to fight is still going strong. The impossible has suddenly become possible. And the wish for a national team is no longer merely a dream … The Tibetan national football team has become a reality. And by supporting the Tibetan national team, hummel gives this new team a chance in an old world.


Both seriously and wilfully the Tibetan national team players do their best to create great experiences, unity and hope. And they follow their own ways to create a characteristic cultural identity in finding a balance between the spiritual and the secular worlds.

This identity needs to be supported, and with this sponsorship hummel has let the love for football rule. Together with the Tibetan national team hummel has developed a complete football collection for both training and on-field. A collection that has also made a big sales success in fashion shops all over the world.

The hummel sponsorship also lends a hand to the local coaches. The support enables them to train players from different refugee camps and contribute with training facilities and equipment for the players, so that Tibet can create a football history of its own.

On 14 March 1900 a young student named Floris Stempel sent a letter to a group of his friends, saying: "Hereby the undersigned invites you politely to grace us with your presence in one of the upper rooms of Café-Bar 'Oost-Indië', at number 2, Kalverstraat, on Sunday morning at 9 hours and 3 quarters, to discuss the establishment of an entirely new Football Club."

What Stempel wrote was, in fact, not completely true: the football club he wanted to establish was not "entirely new". Stempel had been chairman of a low-key football club some six years earlier, in early 1894, or possibly late 1893.

The players at the time referred to themselves as a 'club' because one of them, Han Dade, possessed his own leather football. Moreover, they officially rented a lawn in Willemspark, Amsterdam-South, to play their games. The name of the club: Ajax, after the ancient Greek warrior

Come and see for yourself why more than 200,000 people visit the Museum and Tour Centre every year! It really is something to savour... Bring your friends and family, organise a group trip or arrange an education visit - all are welcome!

Immerse yourself in the history of the world’s most famous club, experience the magnificent trophy room, test your skills on our interactives and enjoy the atmosphere inside the ‘Theatre of Dreams’- it certainly is a day to remember.


January 6 2007, Sheffield Wednesday have announced that kit makers Lotto will be supplying the new Owls home and away shirts from the 2007-08 campaign - with fans being asked to vote for their favourite away strip.

The new four-year deal with the kit making giants will bring to an end the current deal with Diadora and will see the improved financial terms benefit the club.

The Owls new home strip will be unveiled in the coming weeks while fans will be able to vote for their favourite away strip design from Monday, with three different options being shown on the official site.

Owls chief executive Kaven Walker told the official site: 'We are very happy to have secured this contract and our partnership with Lotto, which is an excellent deal for the club. We are convinced our fans will like the new home kit and are also pleased to, once more, give the supporters a chance to give their input over the choice of away strip as we have in previous seasons.'


The Fédération Française de Football (FFF) and adidas extended their partnership agreement in 2001 until 2010. Adidas and the French Federation have enjoyed an extremely successful partnership for well over 30 years.

The French team has worn the three stripes since 1972, when adidas first started the production of football-specific apparel. Since then, the FFF has celebrated a:

FIFA World Championship (1998), two UEFA European Championships (1984 and 2000) and three FIFA Confederations Cups (1985, 2001 and 2003).

(Dec 2006) A law firm is urging football fans to claim compensation for being overcharged for replica shirts. Clyde & Co has placed an advert asking fans to get in contact if they bought England or Manchester United shirts in 2000 or 2001.

Several sportswear retailers were fined by the Office of Fair Trading (OFT) in 2003 for illegally fixing the price of these shirts. Clyde & Co says a new law means consumers can now sue the price fixers.

The law firm is acting on behalf of the consumers' association Which? because the organisation is attempting to launch a representative action on behalf of people who bought the shirts.

A Great Britain football shirt worn by Sir Stanley Matthews has sold for nearly £7,000 at an auction of sporting memorabilia in 2001. The number seven shirt was part of a 13-strong collection belonging to the Stoke City international which were auctionned at Molineux, the home of Wolverhampton Wanderers.

The blue international shirt has a white collar and long sleeves with rare Great Britain vs. FIFA (Rest of Europe) embroidered sewn on a match crest cloth badge. Sir Stanley wore the shirt at the match at Hampden Park in 1947 to celebrate the post war return of the four home nations to FIFA, the first and last time Great Britain had been selected.

FOOTBALL Federation Australia has announced a new nine-year deal with Nike, saying it is "by far the biggest sponsorship agreement signed for football in Australia and is Nike's biggest ever commitment to any sport in Australia".

Neither Nike nor FFA would detail the dollar amounts of the agreement, saying only that it represented "a significant increase in the value of the previous agreement".

Nike said the deal was significantly bigger on a year-on-year basis than anything else it had signed in Australia.

Nike’s previous biggest deal in Australia was its agreement with the Australian Olympic Committee to provide equipment and apparel for the teams to the 2000 and 2004 Games in Sydney and Athens.

The football sponsorship deal covers the 2010 and 2014 World Cup campaigns, the 2007, 2011 and 2015 Asian Cup campaigns and the 2007 and 2011 Women’s World Cup campaigns.

The terms of the agreement sees Nike provide apparel for all Australia sides run under the FFA banner – the Socceroos, the Matildas (women), the Olyroos (under-23) and the Joeys (under-17) – as well as providing boots to a number of unnamed players.