For the first time in the company history, a PUMA sponsored national team has won World Cup Final: The SQUADRA AZZURRI from Italy.
Italy, whose honors included three FIFA World Cup titles (1934, 1938 & 1982), a UEFA European Championship title (1968) and one Olympic Gold medal (1936) now earned their 4th star wearing Puma.
The contract between PUMA and the Italian Football Federation has been signed in 2003 and was renewed in November 2005 beyond the Football World Cup in 2014.
„Italy´s victory is the glorious final of an incredibly successful World Cup for us", says Jochen Zeitz, PUMA CEO. „We assume, that the football performance turnover rose by approximately 40% compared to 2005", he comments.