Adidas and Fluminense presented the new home, away and goalkeeper shirts for the 2008-2009 season. The partnership with adidas has lasted 12 years and the new kits maintain the traditional colours of the club. The event happened in the Cultural Center de Ação da Cidadania.

Besides the match kits, adidas launched the new training equipment in gray with details in orange. The new collection of Fluminense adidas shirts are available in stores in major sports stores in Brazil.


To help commemorate the centenary of the Professional footballers’ Association (PFA) and to raise funds for the "One goal, One million" charity, 4 Club & Country have produced a unique set of framed historical shirts depicting each and every winner of the PFA’S "player of the year" award.

The shirts were created to celebrate the centenary of the PFA (Professional Footballers' Association). They are a veritable who's who of English football from the past three-and-a-half decades, from Norman Hunter - the first winner of the PFA award in 1974 - through to Cristiano Ronaldo who won the award in 2007.  Each shirt is split in two to show both the club and national colours of each star.

The set was auctioned at the glamorous PFA annual awards dinner in Manchester to raise money for the Manchester Children's Hospital. The property tycoons Patric and James Cassidy have outbid the ex-England boss Sven Goran Eriksson for the most desirable collection of sports memorabilia in the world - 34 shirts signed by many of the greatest names ever to grace English football.

The shirts - one for each of the 34 winners of the Players' Player of the Year Award - attracted hundreds of bids from wealthy collectors at a charity auction in Manchester. The brothers, who made their fortune in building and property development, bagged the shirts for a whopping £50,000, but only after beating off fierce competition from Sven.

The sports-mad brothers - sponsors of the Sky Blues and the Blaze ice-hockey team among others - plan to take the shirts on a world tour to raise hundreds of thousands of pounds for charity.


This is the limited edition Olyroos strip by adidas which will be worn by the Olyroos as they stake their claim for the Gold Medal in Beijing.

Some of Australia's best football memories have come in Olympic football and the buzz surrounding this year's crop of Olyroos ahead of Beijingis as big as any in recent memory. GGArmy members have a special opportunity to get into the Olympic spirit early by grabbing the limited edition Olyroos strip by adidas. As the jerseys are a limited release, only those ordered within the designated time frame can be guaranteed. (Friday May 23rd 2008for delivery on May 31st 2008)

This is the - Cool under pressure - clip from the Cesc Fabregas show. Nike's " TV programme " starring the Arsenal midfielder Cesc Fàbregas is designed to raise awareness of Nike’s sponsorship of Fàbregas and look at his character and attributes off the football pitch.

The campaign will form part of Nike’s ongoing urban football campaign, which is designed to encourage young people to interact with the brand.


After unveiling their new away shirt made by Puma, Brentford FC officially unveiled their new home shirt for the 2008-09 season made by puma. While the 08/09 away shirt is sponsored by MKT Computers, the new sponsor on the 2008/2009 Puma Home kit is Hertings - a local family based company with Brentford Football Club at heart.

The new 2008/2009 Puma Home shirt is designed in the three traditional Brentford colours and with broader stripes front and back broken only by the "Hertings" logo which is sublimated in to the shirt and not a transfer application. The design features of the 2008/2009 Puma Home shirt incorporates the "vampire neckline and a self fabric" contrast neck trim. The sleeves are a solid red which match the neckline; while the mesh arm panels and contrast black side panels give symmetry to the shirt.

Frontline Football


St. Mirren unveiled their new home and away kits made by Hummel for the 2008-09 season. The traditional home colours of St. Mirren are black and white strips, however for the first season the colours were Scarlet and Blue.

It is unknown as to how exactly the colours black and white were chosen, however popular theories include, that north of Paisley the Black Cart and White Cart Rivers meet, and that monks of Paisley Abbey wore Black and White robes.

The strips have varied very little, however the thickness of the strips has often varied, with pinstripes being popular, and indeed some years have seen horizontal stripes.

Away tops are traditionally red or all black, however in some cases strips have varied from orange to light blue, as seen on the 2007-2008 strip. Since 07/08, the Danish firm, Hummel International, have replaced Xara as kit-manufacturers.


Olympique de Marseille unveiled their new away kit for the 08/09 season made by adidas. The originality comes from its printed jacquard. The design is very "today" and with this trendy design, cut and polo style collar, the away jersey has everything to seduce supporters so that they can wear the colours of their club to the stadium, and outside on a daily basis. According to tradition, the other 2 official jerseys 08-09 (home and third) will be presented later.


Comms Direct, Cardiff City's shirt sponsor was offered an incredible half-a-million pound deal to give up their advertising rights for the FA Cup final.

But executives at CommsDirect declined the offer from an Asian-based online gambling venture in favour of taking advantage of a "once in a century" opportunity to have global television exposure when Cardiff play Portsmouth at Wembley. CommsDirect, which has its headquarters in Cardiff, is one of Europe’s leading third-generation mobile phone contract reselling businesses.

It employs 400 people at its Cardiff and Swansea call centres and sells a new phone every 40 seconds.

Days after Cardiff’s FA semi-final victory over Barnsley on April 6, the company was approached by an intermediary representing an online gambling venture based in the Far East. The broker offered £500,000 to have its clients’ name emblazoned on Cardiff City’s black strip for the FA Cup instead of CommsDirect.

Football fans in more than 200 countries, generating a global audience of more than 500 million, will view tomorrow’s match.

Matt Burge, managing director of CommsDirect, said: "On the Wednesday after Cardiff’s FA semi-final win at Wembley we were contacted by a sports marketing agency representing an undisclosed online gambling business based in Asia.

"The offer of £500,000 was tempting, but after discussing it with our board and then with Cardiff City we decided to reject it.