In light of terrible instance of fan racism in Serbia this past weekend and considering the fact that it Football Against Racism in Europe Action Week, you would think that UEFA would be pleased with the French club AS Nancy’s decision to wear shirts that read “No to racism” during UEFA Cup matches. Think again.

Europe’s football ruling body has banned AS Nancy from wearing the shirts in the competition because they do not comply with the competition’s rules because the slogan is on the neck, where the only writing allowed is the name of the sponsor.

As one of the world's largest sport brands, Kappa sponsors a list ofsports stars and teams, and a wide range of European football teamstry to make dreams come true wearing Kappa. This goes for, among others, Italian Sampdoria and Brescia,Dutch Feyenoord, German Werder Bremen,Spanish Real Betis, Swedish Hammarby and Danish FC Copenhagen

The begin

It is hard to believe that a modern and progressive company like Kappa is almost a hundred years old. But the truth is that Kappa was founded as a sock and underwear company in 1916 in the Italian city Turin.
In the 1950s the Maglificio Calzificio Torinese (MCT), already a leading manufacturer of socks and underwear in Italy, created Kappa, a sub-brand of the Aquila brand, as a result of a production problem that had caused a loss in sales.

FC Barcelona and Nike inc. have reached an agreement to extend their current deal by five years until 2013. The deal is thought to be worth around 150m Euros (189m Dollars). The agreement also includes a clause whereby the contract can be extended five years more until the year 2018.

 "FC Barcelona is one of the best football teams and one of the most attractive to watch. We are extremely satisfied in extending this contract", said Mark Marker, president and CEO of Nike Inc. "The relationships we hold with top football clubs such as FC Barcelona help us to maintain our role in the world's most popular sport and to be the most important brand in the world of football".

By Neil Andrews

In the early history of the game, teams were identified by the colours of their caps and socks or simply by armbands. But by the time the first ever FA Cup Final was played in 1872, teams had adopted their own distinctive strips and team colours, which in many cases have remained essentially the same ever since

Strict rules governed what was and what wasn't permissible in terms of colours and patterns. Goalkeepers in particular, until the rules were relaxed in the 1970s, were limited to green, blue, scarlet and white tops except for international matches, where yellow was the colour of choice. Green proved most popular simply because of the law of averages - very few teams wore green as their first strip. But it wasn't until the turn of the century that goalkeepers began to take on a separate identity. Indeed, prior to the First World War, the only way a goalie was distinguishable from his teammates was by the fact that he wore a cap on his head - although it must be said that in 1909 Scottish goalkeepers were instructed to wear different coloured jersey from the rest of their teammates.

FC Barcelona's fame as the only major European team not to wear advertising on the front of its shirts is over. Yet the European champion is delighted by the groundbreaking manner it has broken with tradition — through an agreement to publicize UNICEF.

The front of Barcelona's maroon and blue striped jersey sported the name of the children's charity for the first time in the Champions League game with Levski Sofia.

 

What links Italian giants Juventus with Conference South side Weymouth? The clue is in the colours! 'La Vecchia Signora' began their history wearing pink shirts, and now The Terras have released their own tribute to fuchsia. Here's the story...

Pink and football don't generally mix. Red maybe, but certainly not pink?! However, Weymouth are bucking that trend with their new third kit.

So why pink I hear you ask - well it started as something of a joke between Chairman Martyn Harrison and his daughter, who modelled the kit for the club's open day in order to try and fool fans into thinking that this was their new strip...

Adidas and the Mexican Football Federation (FMF) announced that they have entered a long-term partnership until 2014. adidas and the Mexican Football Federation (FMF) announced that they have entered a long-term partnership until 2014

 The partnership is a natural alliance between the No. 1 football brand and one of the most important federations in Latin America and worldwide.

 Under the terms of the agreement, which comes into effect January 10, 2007, adidas will supply all national teams of the FMF including the U-17 team, the current FIFA World Champions in their category.

For the first time in the company history, a PUMA sponsored national team has won World Cup Final: The SQUADRA AZZURRI from Italy.

Italy, whose honors included three FIFA World Cup titles (1934, 1938 & 1982), a UEFA European Championship title (1968) and one Olympic Gold medal (1936) now earned their 4th star wearing Puma. 

The contract between PUMA and the Italian Football Federation has been signed in 2003 and was renewed in November 2005 beyond the Football World Cup in 2014.

„Italy´s victory is the glorious final of an incredibly successful World Cup for us", says Jochen Zeitz, PUMA CEO. „We assume, that the football performance turnover rose by approximately 40% compared to 2005", he comments.

The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their sport. What started out in 1920 in a small workshop as a three-man business in the Franconian town of Herzogenaurach is now the largest brand in world football.

Born on 3 November 1900 in Herzogenaurach, Adolf Dassler trained as a baker on the urgings of his father. However, the outbreak of World War I shortly after his apprenticeship meant he was unable to practice the skills he had learned. When he returned from the war in 1919, the then 19-year-old did not want to work as a baker and decided to pursue his dream of being a shoemaker.

Dassler’s mother’s old laundry was promptly converted into a modest 20-square-metre workshop. But the sports fanatic would need to be highly inventive to work in the difficult post-war years, with no machines, electricity or suitable materials available.

Initially, Dassler's business resembled that of any other shoemaker’s, but he never game up his dream and passion to develop shoes specifically for sport. After a difficult period of inflation and unemployment, Adolf’s brother Rudolf joined the business in 1924. As a trained salesman, Rudolf was primarily responsible for administrative tasks, while Adolf concentrated on development and production

England was the birthplace of the modern professional game of football, the world's most popular sport. The National Football Museum collects, preserves and interprets this unique heritage for the public benefit. The Museum has a long-term mission, a responsibility to both the present and future generations. Football is the people's game. The Museum has a key role to play in social inclusion, widening the audiences for museums and their services.

The National Football Museum holds the world's finest collections of historic football artefacts and archives, including the FIFA Museum Collection.

The National Football Museum opened to the public in February 2001. The Heritage Lottery Fund (HLF) provided £9.3 million of the total initial funding of £15 million required to create the Museum.

Charitable Status
The National Football Museum is a registered charity, governed by a board of independent trustees. The Board comprises a chair and trustees drawn from the museums and heritage sector, football bodies, the business community and key stakeholders.

Football's Coming Home
There could be no more appropriate location for the Museum than Deepdale Stadium, the home of Preston North End FC, which is the oldest football league ground in the world. Preston has been playing at the same ground since 1878, longer than any other football league club. (The Museum is run entirely independently from the fotoball club.)