This is the new Olympique de Marseille 2014-15 season Fourth ("Event") football shirt and kit, by adidas.
The new shirt - eventually revealed via a teaser campaign involving a nod to coach Marcelo Bielsa's habit of sitting on a cool box - is in light blue with the now familiar orange trim and details.
Orange - with its identifiable anti-fascist connotations and links to a particular supporter group at l'OM - is regularly used on change strips and, recently, on a Home kit. On this occasion it appears by way of the V-neck collar, a partial cuff, the adidas stripes, the adidas logo, the standard commercial crest (in outlined form) and the sponsor's logo.
The shirt - featuriing ClimaCool technology for breathability and keeping players cool and dry - is complemented with matching shorts, boasting a thick orange contrast hem border, and socks in blue with orange adidas stripes on the turnover.
The kit will be debuted on 2nd December, on the trip to Lorient.